What do you need to know?
Effective June 27, 2023, any SMS message that contains URLs will be blocked. In the case of Malaysia, this includes phone numbers too.
What is a URL?
A URL is a web address that helps web browsers find and display a specific webpage on the internet. It consists of different parts like the protocol (http:// or https://) and the domain (www.example.com) that together form the unique address of a webpage.
Why is this happening?
Malaysia
In an effort to combat fraud, the Malaysian Communications and Multimedia Commission (MCMC) is restricting the content of SMS messages sent to Malaysian mobile subscribers.
SMS messages that contain the following will be blocked:
- URLs that ask or invite users to click on a link.
- Requests for users’ personal information (e.g. name, identification number, card number, bank account number, etc.).
- Mobile or fixed-line numbers that users can dial in.
Taiwan
Due to the rise of fraudulent messaging activities, the Taiwanese telecommunications regulator (National Communications Commission) now requires mobile operators to block messages that contain shortened URLs to Taiwanese mobile subscribers.
Alternative Options
Consider sending your messaging Campaign through WhatsApp instead to reach Malaysian and Taiwanese guests.
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