💡 Email Subject Ideas to drive Opens and Clicks

Unlocking Email Engagement: Subject Ideas that drive Opens and Clicks

1. Booking information

• "{{user.first_name}}, your Reservation at [Hotel Name]"

• "Preparing for your Arrival: Reservation Details"

• "Reservation Reminder: Everything you need to know"

• "Your Reservation: final Checklist before arrival"

• "Your Stay Awaits: Reservation Confirmation and Details"

• “{{user.first_name}}, your upcoming stay with us” - 25% ~ 55% CTR

• “Your key for [Hotel name]” - 72% CTR

2. Online check-in/OTA Profiling emails

• “Your upcoming reservation: update your details before your arrival”

• “🔑 Check-in online at [Hotel name]” - 31% CTR

• “Finalise your stay at [Hotel name” - 43% CTR

• “Confirm your booking details for [Hotel name]” - 35% ~41% CTR

• “Reminder: The registration form is waiting” - 64% CTR

• “Important: Verify personal details for your stay at [Hotel name]” - 45% CTR

3. Upselling (early check-in, parking, late check-out, breakfast)

• “You might be missing some information for your upcoming reservation.”

• “Exclusive Offer: Complimentary Upgrade on Your Next Reservation!”

• “Say Yes to Hassle-Free check-in at [Hotel Name]”

• “Extend Your Stay, On Us: Exclusive Night Free Offer!”

4. Review request

• “We Miss You Already, [Guest’s Name]! Share Your Stay?”

• “Did We Make Your Stay Special, [Guest’s Name]? Tell Us How!”

• “Thank You for Choosing Us, [Guest’s Name]! How Did We Do?”

• “Unlock [Offer] for Your Next Stay - Share Your Feedback!” Offers a tangible reward for providing a review, boosting both open rates and response rates.

5. Newsletters

• “New in [Hotel name]: Exclusive Sneak Peek Inside!”

• “Exclusive Offer Just for You: Unlock your next stay!”

• “Welcome Back! A Special Gift Awaits You…” Personalised for returning customers, this subject line makes them feel recognised and valued, with the promise of a gift encouraging them to open the email.

• “Unlock 10% Off Your Next Stay with Us - Limited Time!”

• “Last Minute Escape? Your “home away from home” Awaits!”

• “Reserve Now, Decide Later: Free Cancellation on All Bookings!”

• “It's tomorrow: EVENT Dinner” - 70% CTR

• “This weekend at [Hotel name]” - 53% CTR

• “Now Open | [Hotel name]” - 28% CTR

• “[Hotel name] Essentials” - 26% CTR

6. Others

• “Let's stay in touch” - 45% CTR This is a great way to keep in touch with your customers during and after their stay at your hotel

• “Your Daily Recommendation from [Hotel name]” - 50% CTR Keep your guests inspired and give them the tips a local would give. They will definitely remember about you next time.