📞 WhatsApp Call-to-Action Buttons in Campaign and Template Editor
Introduction
WhatsApp Call-to-Action (CTA) buttons allow hoteliers to add interactive elements to their WhatsApp message templates. These buttons enable guests to take immediate action—such as calling the hotel or opening a webpage—directly from the message. CTA buttons can enhance guest engagement and streamline interactions within campaigns and automations.
🧪 CTA buttons are currently a beta feature and must be enabled manually. Please contact Bookboost Support to activate this functionality.
Main Concept or Feature Explanation
Call-to-Action (CTA) buttons are interactive elements that can be added to WhatsApp templates only. They appear within message templates and allow recipients to respond with a single tap. CTA buttons are available in:
- The Campaign Editor for both Journeys and Broadcasts
- The Message Template Editor
⚠️ CTA buttons are not supported in Omnichannel templates or non-WhatsApp messages.
Use Cases
- 📲 Add a "Call Now" button to allow guests to contact the front desk immediately.
- 🌐 Include a "Visit Website" button linking to a booking engine or menu.
- ✅ Use Quick Reply buttons to let guests confirm their check-in time or RSVP to events.
Configuration and Setup
To add CTA buttons to your WhatsApp message templates, follow these steps:
- Navigate to the Campaign Editor or Message Template Editor.
- Scroll to the Actions section, located between the message body and the “Digital Reception”/“Token” buttons.
- Click the ‘+’ button next to Actions.
- From the dropdown:
- Select the CTA button type:
- Quick Reply
- Phone
- Link
- Enter the button label text.
- Provide a phone number (for Phone) or a URL (for Link), if required.
✏️ To edit a button, click the text or the three dots menu.
❌ To remove a button, click the ‘x’ icon next to it.
CTA Button Types
There are three supported types of CTA buttons:
- Quick Reply
- Sends a predefined text reply when tapped.
- Phone
- Opens the guest’s phone app with a preset number when tapped.
- Example: "Call Front Desk" → +123456789
- Link
- Opens a browser with a specified URL.
- Example: "View Menu" → https://hotelmenu.example.com
Rules and Requirements
- 🚫 No emojis or special characters are allowed in button text.
- 🧾 Button text must be 25 characters or fewer.
- 🔐 Tokens (e.g., {{guest_name}}) are not allowed in buttons.
- ☎️ Phone numbers must be valid and properly formatted (+ country code).
Conclusion
CTA buttons for WhatsApp templates provide a powerful way to drive guest action with just a tap. By using these interactive features, hoteliers can increase engagement and streamline communication through Journeys or Broadcasts.
Please contact us through the ‘Talk to Us’ on the left Menu in the platform or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support. 💬