🧾 Collect Guest Data from OTA Bookings with a Profiling Form
Introduction
OTA Profiling Forms are used to collect important guest information that Online Travel Agencies (OTAs) typically hide from hoteliers—such as email addresses and phone numbers. This data is essential for building direct communication channels with guests and reducing dependency on OTAs.
What is OTA Profiling?
OTAs often mask key guest details like email addresses and phone numbers to maintain control over guest communications. As a result, hoteliers are forced to communicate with guests only through the OTA platform.
With Bookboost’s Digital Reception, you can create a profiling form and send it to guests who booked through an OTA, inviting them to provide their direct contact information. Once submitted, this data enriches the guest profile in BookBoost, allowing for direct communication going forward.
Use Cases
- 💬 Enable direct email or WhatsApp communication with OTA guests
- 📣 Send marketing campaigns without relying on the OTA’s platform
- 🗂️ Enrich your CRM with complete guest profiles
- 🧠 Personalize guest experiences based on their provided information
Configuration and Setup
Follow these steps to collect OTA guest data through a profiling form:
- Create a New Form
Go to Digital Reception > Forms and create a new form.
- Add the Required Information
Use the following template as a base:
TEMPLATE CONTENT FOR OTA PROFILING:
- Text:
Get reservation updates straight to your inbox!
Fill out the form provided with your information.
- Email address field
- Phone number field
Do not forget to add your country code. Example: Germany (+49)
- Consent checkbox
Yes, I agree to receive communications directly from the hotel.
- Confirmation text:
Thank you for updating your profile details.
- Create a Journey for OTA Guests
In the CRM, go to Journeys and create a new one. Use relevant filters to target OTA guests and add relevant information, as the following example.
- Insert the Form Token
- Go to Digital Reception in the journey > Forms
- Copy the Token Link for the form
- Paste it into your campaign message inside the journey
Advanced Setup (Optional)
You can expand your form with additional fields such as:
- Nationality or language preferences
- Estimated time of arrival
- Travel purpose (leisure/business)
- Preferences for room type or amenities
This allows for more personalization and tailored guest experiences.
Conclusion
By setting up an OTA Profiling Form, you gain access to direct communication with guests—bypassing OTA limitations and enriching your CRM with accurate guest data. This empowers you to deliver more personalized and efficient service, while improving long-term guest engagement.